Today's Information & Communications Technology (ICT) industry is characterised by increasing specialisation, consolidation and rapid change in core markets, pricing wars, pricing model adaptation, non-traditional offerings and competitors, lower margins, cost reduction, increased market demand and awareness, critical product development timeframes, skills shortages, large infrastructure investment requirements, voice commoditisation and the rise of ‘content as king’.
ICT is an immensely demanding, rapidly changing industry, offering considerable opportunity to progressive organisations. But to be successful, you must possess specialised industry knowledge and experience as well as an in-depth understanding of business operational performance and efficiency.
SMS has a long-standing association with the ICT sector. We have successfully completed numerous high-profile projects for a variety of ICT organisations, including major global carriers, network operators and service suppliers. These projects have been very diverse in nature, including rapid roll-out of mobile networks, implementation of important industry changes (including GST, mobile number portability and eight digit local numbering) and the management of marketing and distribution initiatives.
We have the experience and expertise to exploit the value of new technologies within the dynamic ICT environment, while providing customers with an intelligent and value driven service, we've been able to deliver practical solutions and reliable outcomes, time and time again.
David Moodie is the ICT Industry Director for SMS Management & Technology.